Projects per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Dive into the research topics where Alexis Mavrommatis is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Projects
- 1 Active
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ESADE D3: Institute for Data-Driven Decisions
Agell Jané, N. (PI), Barasz, K. N. (Research), Bertini, M. (Research), Casabayó Bonás, M. (Research), Cuneo Zuñiga, A. (Research), De Langhe, B. (Research), Evangelidis, I. (Research), Fronte, P. (Research), Galli, M. (Research), Iglesias Bedós, O. (Research), Kozah, A. E. (Research), Mavrommatis, A. (Research), Mostafavi, S. (Research), Nguyen, J. (PI), Nin Guerrero, J. (Research), Ozer, I. (Research), Rovira Llobera, X. (Research), Simonsohn, U. (Research), Torrens Arnal, M. (Research), Unceta Mendieta, I. (Research), Valenzuela Martínez, A. (Research), Prat Pubill, Q. (Research), Zacharaki, K. (Research), Schoenmueller, V. (Research), Rodriguez Serrano, J. A. (Research), Lopez Lopez, D. (Research), Sanchez-Hernandez, G. (Research) & Fridman, A. (Research)
Agència de Gestió d'Ajuts Universitaris i de Recerca (AGAUR)
1/01/22 → 30/06/25
Project: Research Groups and Network Grants › Research Groups
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La revolución de la inteligencia artificial en ‘marketing’: más allá de la singularidad
Lopez-Lopez, D., Mavrommatis, A. & Bachs, J., Apr 2024, In: Harvard Deusto Business Review. 343, p. 6-17Research output: Indexed journal article › Article › peer-review
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Sonic sensations: Navigating the mixed outcomes of ASMR in retail advertising
Cohen, J., Sands, S., Campbell, C. & Mavrommatis, A., Sept 2024, In: Journal of Retailing and Consumer Services. 80, 9 p., 103900.Research output: Indexed journal article › Article › peer-review
Open Access1 Citation (Scopus) -
Can a Whisper Boost Recall Of Video Advertisements? Exploring the Effects of Autonomous Sensory Meridian Response (ASMR) in Advertising
Sands, S., Campbell, C., Mavrommatis, A. & Kadomskaia, V., 1 Sept 2022, In: Journal of Advertising Research. 62, 3, p. 287-296 10 p.Research output: Indexed journal article › Article › peer-review
9 Citations (Scopus) -
EATALY: "poesía" italiana que revoluciona el acto de comprar
Costa Guix, G. & Mavrommatis, A., 1 Jul 2022, Harvard Deusto Management & Innovation, p. 8-12.Research output: Not indexed journal article › Article
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From mining to meaning: How B2B marketers can leverage text to inform strategy
Tsao, H. Y., Campbell, C., Sands, S. & Mavrommatis, A., Oct 2022, In: Industrial Marketing Management. 106, p. 90-98 9 p.Research output: Indexed journal article › Article › peer-review
4 Citations (Scopus)