Projects per year
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Collaborations and top research areas from the last five years
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ESADE D3: Institute for Data-Driven Decisions
Agell Jané, N., Barasz, K. N., Bertini, M., Casabayó Bonás, M., Cuneo Zuñiga, A. R., De Langhe, B., Evangelidis, I., Fronte, P., Galli, M., Iglesias Bedós, O., Kozah, A. E., Mavrommatis, A., Mostafavi, S., Nguyen, J. T. V., Nin Guerrero, J., Ozer, I., Rovira Llobera, R., Simonsohn, U., Torrens Arnal, M., Unceta Mendieta, I., Valenzuela, A., Prat Pubill, Q., Zacharaki, K., Schoenmueller, V. B., Rodriguez Serrano, J. A., Lopez Lopez, D., Sanchez-Hernandez, G. & Fridman, A.
1/01/22 → 30/06/25
Project: Research Groups and Network Grants › Research Groups
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Consumidores Vulnerables: Datos economicos y comportamentales de laboratorio y campo, teoria y resultados empiricos
De Langhe, B., Carricano, M. X., Cuneo Zuñiga, A. R., Galli, M., Iglesias Bedós, O. & VALENZUELA MARTINEZ, A.
1/01/18 → 31/12/20
Project: Research Grants › Research
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JUICE : Grup de recerca en Judgement and decisions in the market place
Agell Jané, N., Bertini, M., Casabayó Bonás, M., Iglesias Bedós, O., Rovira Llobera, R., Cuneo Zuñiga, A. R., De Langhe, B., Galli, M., Carricano, M. X., Valenzuela, A., Evangelidis, I. & Nguyen, J. T. V.
1/01/17 → 31/12/21
Project: Research Groups and Network Grants › Research Groups
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GREMAR: Grup de recerca en gestió de marca
Iglesias Bedós, O., Singh, J. J., Cuneo Zuñiga, A. R., Saleem, F. Z. & Markovic Markovic, S.
1/01/14 → 30/04/17
Project: Research Groups and Network Grants › Research Groups
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Parent brand susceptibility to negative feedback effects from brand extensions: A meta-analysis of experimental consumer findings
Milberg, S. J., Cuneo, A., Silva, M. & Goodstein, R. C., Jan 2023, In: Journal of Consumer Psychology. 33, 1, p. 21-44 24 p.Research output: Indexed journal article › Article › peer-review
11 Citations (Scopus) -
Private label and manufacturer brand choice in a new competitive reality: Strategic directions and the future of brands
Cuneo, A., Milberg, S. J., Alarcon-del-Amo, M. D. C. & Lopez-Belbeze, P., Feb 2019, In: European Management Journal. 37, 1, p. 117-128 12 p.Research output: Indexed journal article › Article › peer-review
34 Citations (Scopus) -
Segmenting Brands' Social Network Site (Sns) Consumers: A Four-Country Study
Andrews, L., Bianchi, C., Wiese, M., Cuneo, A. & Fazal E. Hasan, S., 1 Jan 2019, In: Journal of International Consumer Marketing. 31, 1, p. 22-38 17 p.Research output: Indexed journal article › Article › peer-review
7 Citations (Scopus) -
Should leading brand manufacturers supply private label brands to retailers: Calibrating the trade-offs
Milberg, S. J., Cuneo, A. & Langlois, C., Jan 2019, In: Industrial Marketing Management. 76, p. 192-202 11 p.Research output: Indexed journal article › Article › peer-review
22 Citations (Scopus) -
Understanding travelers' intentions to visit a short versus long-haul emerging vacation destination: The case of Chile
Bianchi, C., Milberg, S. & Cúneo, A., 1 Apr 2017, In: Tourism Management. 59, p. 312-324 13 p.Research output: Indexed journal article › Article › peer-review
83 Citations (Scopus)