Projects per year
Personal profile
Research interests
Ariel's research explores a range of topics related to consumer judgment and decision making, including how the context of a decision affects choices, the drivers of pro-social behavior, and the impact of group identity on decision making. He is passionate about multi-method approaches to research, often combining experiments with econometric analysis of real-world field data. His work has been published in leading marketing and multidisciplinary journals, including the Journal of Consumer Research and the Proceedings of the National Academy of Science. His findings have been featured in popular media outlets, including The Washington Post, The Times, and Forbes.
Ariel completed his Ph.D. at the Rady School of Management at UC San Diego in 2023. Before that, he worked as a pricing analyst at HP Inc after completing a B.A. in Economics at UC Berkeley.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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AIDigitalPrefer: Artificial Intelligence, Digital Environments, Polarization and Echo Chambers.
Valenzuela Martínez, A. (PI), Schoenmueller, V. (PI), Fridman, A. (Research) & Lopez Lopez, D. (Research)
Agencia Estatal de Investigación
1/09/24 → 31/08/27
Project: Research Grants › Research
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ESADE D3: Institute for Data-Driven Decisions
Agell Jané, N. (PI), Barasz, K. N. (Research), Bertini, M. (Research), Casabayó Bonás, M. (Research), Cuneo Zuñiga, A. (Research), De Langhe, B. (Research), Evangelidis, I. (Research), Fronte, P. (Research), Galli, M. (Research), Iglesias Bedós, O. (Research), Kozah, A. E. (Research), Mavrommatis, A. (Research), Mostafavi, S. (Research), Nguyen, J. (PI), Nin Guerrero, J. (Research), Held, I. (Research), Rovira Llobera, X. (Research), Simonsohn, U. (Research), Torrens Arnal, M. (Research), Unceta Mendieta, I. (Research), Valenzuela Martínez, A. (Research), Prat Pubill, Q. (Research), Zacharaki, K. (Research), Schoenmueller, V. (Research), Rodriguez Serrano, J. A. (Research), Lopez Lopez, D. (Research), Sanchez-Hernandez, G. (Research), Fridman, A. (Research) & Pocchiari, M. (Research)
Agència de Gestió d'Ajuts Universitaris i de Recerca (AGAUR)
1/01/22 → 30/06/25
Project: Research Groups and Network Grants › Research Groups
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Dominance Effects in the Wild
Fridman, A., Amir, O. & Hansen, K., 15 Mar 2024, In: Journal of Consumer Research. 50, 6, p. 1117–1135 19 p., ucad061.Research output: Indexed journal article › Article › peer-review
2 Citations (Scopus) -
Reply to Kasper et al. Identity threat is lower when supporting an opposing group member than an opposing group
Fridman, A. & Gershon, R., 13 Mar 2023, In: Proceedings of the National Academy of Sciences of the United States of America. 120, 12, 2 p., e2301641120.Research output: Indexed journal article › Letter › peer-review
Open Access -
Increased generosity under COVID-19 threat
Fridman, A., Gershon, R. & Gneezy, A., Dec 2022, In: Scientific Reports. 12, 1, 4886.Research output: Indexed journal article › Article › peer-review
Open Access29 Citations (Scopus) -
Individuals prefer to harm their own group rather than help an opposing group
Gershon, R. & Fridman, A., 6 Dec 2022, In: Proceedings of the National Academy of Sciences of the United States of America. 119, 49, e2215633119.Research output: Indexed journal article › Article › peer-review
Open Access11 Citations (Scopus) -
COVID-19 and vaccine hesitancy: A longitudinal study
Fridman, A., Gershon, R. & Gneezy, A., Apr 2021, In: PLoS ONE. 16, 4 April, e0250123.Research output: Indexed journal article › Article › peer-review
Open Access463 Citations (Scopus)