Projects per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Dive into the research topics where Verena Barbara Schoenmueller is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Projects
- 1 Active
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ESADE D3: Institute for Data-Driven Decisions
Agell Jané, N. (PI), Barasz, K. N. (Research), Bertini, M. (Research), Casabayó Bonás, M. (Research), Cuneo Zuñiga, A. R. (Research), De Langhe, B. (Research), Evangelidis, I. (Research), Fronte, P. (Research), Galli, M. (Research), Iglesias Bedós, O. (Research), Kozah, A. E. (Research), Mavrommatis, A. (Research), Mostafavi, S. (Research), Nguyen, J. T. V. (PI), Nin Guerrero, J. (Research), Ozer, I. (Research), Rovira Llobera, R. (Research), Simonsohn, U. (Research), Torrens Arnal, M. (Research), Unceta Mendieta, I. (Research), Valenzuela, A. (Research), Prat Pubill, Q. (Research), Zacharaki, K. (Research), Schoenmueller, V. B. (Research), Rodriguez Serrano, J. A. (Research), Lopez Lopez, D. (Research), Sanchez-Hernandez, G. (Research) & Fridman, A. (Research)
Agència de Gestió d'Ajuts Universitaris i de Recerca (AGAUR)
1/01/22 → 30/06/25
Project: Research Groups and Network Grants › Research Groups
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Frontiers: Polarized America: From Political Polarization to Preference Polarization
Schoenmueller, V. B., Netzer , O. & Stahl , F., Feb 2023, In: Marketing Science. 42, 1, p. 48-60 13 p.Research output: Indexed journal article › Article › peer-review
10 Citations (Scopus) -
The polarity of online reviews: Prevalence, drivers and implications
Schoenmueller, V. B., Netzer, O. & Stahl, F., 2020, In: Journal of Marketing Research. 57, 5, p. 853-877 57.5.Research output: Indexed journal article › Article › peer-review
80 Citations (Scopus) -
Authenticity in branding-exploring antecedents and consequences of brand authenticity
Fritz, K., Schoenmueller, V. B. & Bruhn, M., 2017, In: European Journal of Marketing. 51, 2, p. 324-348Research output: Indexed journal article › Article › peer-review
284 Citations (Scopus) -
Are social media replacing traditional media in terms of brand equity creation?
Bruhn, M., Schäfer, D. B. & Schoenmueller, V., 1 Aug 2012, Management Research Review, p. 770-790.Research output: Not indexed journal article › Article
443 Citations (Scopus) -
Consumers' reaction to fair trade motivated price increases
Campbell, C. L., Heinrich, D. & Schoenmueller, V. B., May 2015, In: Journal of Retailing and Consumer Services. 24, May, p. 79-84 6 p.Research output: Indexed journal article › Article › peer-review
30 Citations (Scopus)