Projects per year
UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. Our work contributes towards the following SDG(s):
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Dive into the research topics where Department of Marketing is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
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AIDigitalPrefer: Artificial Intelligence, Digital Environments, Polarization and Echo Chambers.
Valenzuela Martínez, A. (PI), Schoenmueller, V. (PI), Fridman, A. (Research) & Lopez Lopez, D. (Research)
Agencia Estatal de Investigación
1/09/24 → 31/08/27
Project: Research Grants › Research
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CIPI: Consumers Interpersonal Predictions and Inferences.
Barasz, K. N. (PI) & Evangelidis, I. (PI)
Agencia Estatal de Investigación
1/09/22 → 31/08/25
Project: Research Grants › Research
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GRUGET: Grup de Recerca en Gestió Turística
Rigall Torrent, R. (PI), Vila Fernández-Santacruz, M. (PI), Ballester González, R. (Research), Bosch Badia, M. T. (Research), Filimon Costin, N. (Research), Fluvià Font, M. (Research), Garriga Ripoll, A. (Research), Montllor Serrats, J. (Research), Panosa Gubau, A. M. (Research), Tarrazon Rodon, M. A. (Research), Costa Guix, G. (Research), Moya Gutierrez, S. (Research), Sayeras Maspera, J. M. (Research) & Aznar Alarcón, J. P. (Research)
Agència de Gestió d'Ajuts Universitaris i de Recerca (AGAUR)
1/01/22 → 30/06/25
Project: Research Groups and Network Grants › Research Groups
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Artificial Intelligence in Marketing Strategic Decisions via Product Portfolio Optimization
Rodriguez Garcia, P., Lopez-Lopez, D. & Martin Solano, J. A., 31 Jan 2025, Decision Sciences, Dsa Isc 2024, Pt I. Juan, A., Faulin, J. & Lopez-Lopez, D. (eds.). Springer, Vol. 14778. p. 72-83 12 p. (Lecture Notes In Computer Science).Research output: Book chapter › Conference contribution › peer-review
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A Systematic Literature Review on Conversational AI’s Influence in Consumer Behavior
Iniesta, M. B. & Lopez-Lopez, D., 31 Jan 2025, Decision Sciences, Dsa Isc 2024, Pt I. Juan, A., Faulin, J. & Lopez-Lopez, D. (eds.). Springer, Vol. 14778. p. 27-39 13 p. (Lecture Notes In Computer Science).Research output: Book chapter › Conference contribution › peer-review
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Bringing brand purpose to life through strategic alignment
Iglesias, O., Mingione, M. & Ind, N., May 2025.Research output: Conference paper › Contribution › peer-review