Projects per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Dive into the research topics where Marcos Polo López is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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GRECPRP: Grup de Recerca en Estratègia i Creativitat en Publicitat i Relacions Públiques
Rom Rodríguez, J. A. (PI), Cuenca Fontbona, J. (Research), Fondevila Gascón, J. F. (Research), Girona Valverde, M. J. (Research), Miotto, G. (Research), Ordeix Rigo, E. (Research), Polo López, M. (Research), Serra Folch, C. (Research), Tena León, M. (Research), Vidal Portés, E. (Research), Vilajoana Alejandre, S. (Research), Krtolica Lukic, A. (Research) & Ramírez Pagès, A. (Research)
Agència de Gestió d'Ajuts Universitaris i de Recerca (AGAUR)
1/01/22 → 30/06/25
Project: Research Groups and Network Grants › Research Groups
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IMAGE: Researching the city: mapping imaginaries
Rom Rodríguez, J. A. (PI), Ordeix Rigo, E. (Research) & Polo López, M. (Research)
1/09/20 → 31/08/22
Project: Research Grants › Research
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Nuevas formas de publicidad interactiva en televisión, Internet y los medios digitales. Aplicaciones reales en HbbTV.
Rom Rodríguez, J. A. (PI), Cuenca Fontbona, J. (Research), Polo López, M. (Research), Vidal Portés, E. (Research) & Vilajoana Alejandre, S. (Collaborator)
MINECO. Ministerio de Economía y Competitividad
1/01/18 → 31/12/20
Project: Research Grants › Research
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GRECPRP: Grup de Recerca en Estratègia i Creativitat en Publicitat i Relacions Públiques )
Rom Rodríguez, J. A. (PI), Cuenca Fontbona, J. (Research), Miotto, G. (Research), Polo López, M. (Research), Santana López, E. (Research), Serra Folch, C. (Research), Vilajoana Alejandre, S. (Research), Ordeix Rigo, E. (Research), Fondevila Gascón, J. F. (Research), Matilla Serrano, C. (Research), Botey López, J. (Research), Martorell Castellano, C. (Research), Surinyac Carandell, N. (Research) & Vidal Portés, E. (Research)
Agència de Gestió d'Ajuts Universitaris i de Recerca (AGAUR)
1/01/17 → 31/12/21
Project: Research Groups and Network Grants › Research Groups
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Analysis of Emotional Responses in Political Communication: An Experimental Case of Interactive Advertising
López, M. P., Francesc Fondevila-Gascón, J., Vidal-Portés, E., Muñoz Sánchez, O. & Vilajoana Alejandre, S., Jan 2024, In: American Behavioral Scientist. 68, 1, p. 26-42 17 p.Research output: Indexed journal article › Article › peer-review
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Phygital Brand Experience: Merging Physical and Digital Formats to Enhance Customer Engagement
Lukic, A. K., López, M. P. & Pagès, A. R., 2024, Marketing and Smart Technologies - Proceedings of ICMarkTech 2023. Reis, J. L., Santos, J. P. M. D., Zelený, J. & Gavurová, B. (eds.). Springer Science and Business Media Deutschland GmbH, p. 345-359 15 p. (Smart Innovation, Systems and Technologies; vol. 386).Research output: Book chapter › Conference contribution › peer-review
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Sipping a sustainable life: Exploring drivers and barriers in consumer attitudes toward non or low alcoholic spirits
Ramírez Pagès, A., Derqui Zaragoza, B. & Polo López, M., 1 Jun 2024, In: Appetite. 197, 12 p., 107308.Research output: Indexed journal article › Article › peer-review
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Audience Decisions In Front Of Advertising: Interactive Television Experience In Europe
Polo López, M., Fondevila Gascón, J. F. & Vidal Portés, E., 2023.Research output: Conference paper › Contribution › peer-review
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Effectiveness, interactivity, and emotions
Vidal Portés, E., Fondevila Gascón, J. F. & Polo López, M., 2023.Research output: Conference paper › Contribution › peer-review