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Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Dive into the research topics where Aleksandra Krtolica Lukic is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Projects
- 1 Active
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GRECPRP: Grup de Recerca en Estratègia i Creativitat en Publicitat i Relacions Públiques
Rom Rodríguez, J. A. (PI), Cuenca Fontbona, J. (Research), Fondevila Gascón, J. F. (Research), Girona Valverde, M. J. (Research), Miotto, G. (Research), Ordeix Rigo, E. (Research), Polo López, M. (Research), Serra Folch, C. (Research), Tena León, M. (Research), Vidal Portés, E. (Research), Vilajoana Alejandre, S. (Research), Krtolica Lukic, A. (Research) & Ramírez Pagès , A. (Research)
Agència de Gestió d'Ajuts Universitaris i de Recerca (AGAUR)
1/01/22 → 30/06/25
Project: Research Groups and Network Grants › Research Groups
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Brand experience: the physical, digital, and phygital formats
Krtolica Lukic, A. & Polo, M., 2024, Persuasión neurocomunicativa: La ciencia del comportamiento nos observa. Cea Esteruelas, M. N., Sacaluga Rodríguez, I. & Barceló Sánchez, J. M. (eds.). Peter Lang, p. 203-214 11 p.Research output: Book chapter › Chapter › peer-review
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Case study: communication and product development driving halo effect within the CPG industry
Ramírez Pagès , A., Polo, M. & Krtolica Lukic, A., 28 Jun 2024, In: European Public and Social Innovation Review. 9Research output: Indexed journal article › Article › peer-review
Open Access -
Phygital Brand Experience: Merging Physical and Digital Formats to Enhance Customer Engagement
Krtolica Lukic, A., López, M. P. & Ramírez Pagès , A., 2024, Marketing and Smart Technologies - Proceedings of ICMarkTech 2023. Reis, J. L., Santos, J. P. M. D., Zelený, J. & Gavurová, B. (eds.). Springer Science and Business Media Deutschland GmbH, p. 345-359 15 p. (Smart Innovation, Systems and Technologies; vol. 386).Research output: Book chapter › Conference contribution › peer-review
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El fenómeno blog en España: análisis sectorial de hipertextualidad, multimedia e interactividad
Fondevila Gascón, J. F., Vidal Portés, E., Vilajoana Alejandre, S., Krtolica Lukic, A. & Lobo-Fernández, C., 15 Nov 2022, In: Anàlisi. Quaderns de Comunicació i Cultura. Extra, 2022, p. 25-42 18 p.Research output: Indexed journal article › Article › peer-review
Open Access1 Citation (Web of Science)