Projects per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Collaborations and top research areas from the last five years
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GRECPRP: Grup de Recerca en Estratègia i Creativitat en Publicitat i Relacions Públiques
Rom Rodríguez, J. A. (PI), Cuenca Fontbona, J. (Research), Fondevila Gascón, J. F. (Research), Girona Valverde, M. J. (Research), Miotto, G. (Research), Ordeix Rigo, E. (Research), Polo López, M. (Research), Serra Folch, C. (Research), Tena León, M. (Research), Vidal Portés, E. (Research), Vilajoana Alejandre, S. (Research), Krtolica Lukic, A. (Research) & Ramírez Pagès, A. (Research)
Agència de Gestió d'Ajuts Universitaris i de Recerca (AGAUR)
1/01/22 → 30/06/25
Project: Research Groups and Network Grants › Research Groups
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GRECPRP: Grup de Recerca en Estratègia i Creativitat en Publicitat i Relacions Públiques )
Rom Rodríguez, J. A. (PI), Cuenca Fontbona, J. (Research), Miotto, G. (Research), Polo López, M. (Research), Santana López, E. (Research), Serra Folch, C. (Research), Vilajoana Alejandre, S. (Research), Ordeix Rigo, E. (Research), Fondevila Gascón, J. F. (Research), Matilla Serrano, C. (Research), Botey López, J. (Research), Martorell Castellano, C. (Research), Surinyac Carandell, N. (Research) & Vidal Portés, E. (Research)
Agència de Gestió d'Ajuts Universitaris i de Recerca (AGAUR)
1/01/17 → 31/12/21
Project: Research Groups and Network Grants › Research Groups
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PUBLICITAT EN HBBTV: ESTUDI DE CASOS A ESPANYA I ALEMÀNIA
Botey López, J. (PI), Rom Rodríguez, J. A. (Research) & Fondevila Gascón, J. F. (Research)
1/01/15 → 31/12/15
Project: Internal grants/own calls › Projects
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GRECPRP: Grup de Recerca en Estratègia i Creativitat en Publicitat i Relacions Públiques
Rom Rodríguez, J. A. (PI), Martorell Castellano, C. (Research), Santana López, E. (Research), Serra Folch, C. (Research), Gallucci Vallcorba, C. E. (Research), Ordeix Rigo, E. (Research), Botey López, J. (Research), Curto Gordo, V. (Research), Domingo Martínez, G. (Research), Sorribas Morales, C. M. (Research), Fondevila Gascón, J. F. (Research) & Sumoy Gete-Alonso , M. (Research)
Agència de Gestió d'Ajuts Universitaris i de Recerca (AGAUR)
1/01/14 → 30/04/17
Project: Research Groups and Network Grants › Research Groups
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B4U. RI-V. Vè Programa Marc. Research Infrastructures
1/01/00 → 31/12/02
Project: Research Grants › Research
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Estrategias de marketing para la Generación Silver en España: factores de éxito
Fondevila-Gascón, J. F., Gutiérrez-Aragón, Ó. G., Moreno-Arrones Iglesias, P. & Alabart-Algueró, J., Sept 2024, In: Revista de Comunicacion. 23, 2, p. 91-106 16 p.Translated title of the contribution :Marketing strategies for the Silver Generation in Spain: Success factors Research output: Indexed journal article › Article › peer-review
Open Access -
Herramientas de marketing interactivo en el sector sanitario: estudio de caso de la app Mi Salud
Fondevila-Gascón, J. F., Barrientos-Báez, A., Caldevilla-Domínguez, D. & Montero-Gascó, P., 2024, In: Revista Cubana de Informacion en Ciencias de la Salud. 35, e2257.Translated title of the contribution :Interactive Marketing Tools in the Healthcare Sector: Case Study of Mi Salud App Research output: Indexed journal article › Article › peer-review
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Liderazgo femenino en un sector masculinizado. El caso de la automoción en España
Aragón, Ó. G., Melian, A. G., Gascón, J. F. F. & Ruiz, A. D., Apr 2024, In: Direccion y Organizacion. 82, p. 16-31 16 p.Translated title of the contribution :Female leadership in a masculinized sector. The case of the automotive industry in Spain Research output: Indexed journal article › Article › peer-review
Open Access -
Relationship between media planning and creativity in an environment of media hybridization and transmediality
Paniagua-Iglesias, A., Martín-Guart, R., Fondevila-Gascón, J. F. & Pérez-Latre, F. J., 2 Jan 2024, In: Revista Latina de Comunicacion Social. 2024, 82Research output: Indexed journal article › Article › peer-review
Open Access -
Use of brand placement in the filmography of Quentin Tarantino
Gutiérrez-Aragón, Ó., Fondevila-Gascón, J. F., Gassiot-Melian, A. & Hidalgo-Naharro, M., 2024, In: Revista Mediterranea de Comunicacion. 15, 1, p. 217-233 17 p.Research output: Indexed journal article › Article › peer-review
Open Access