Consumer Behavior Perspectives

Filtro

2020
Exploring the Antecedents of Digital Transformation: Dynamic Capabilities and Digital Culture Aspects to Achieve Digital Maturity
Weritz, P., Braojos, J. & Matute, J., 2020, 26th Americas Conference on Information Systems, AMCIS 2020. Association for Information Systems, (26th Americas Conference on Information Systems, AMCIS 2020).
Producción científica: Capítulo del libro › Contribución a congreso/conferencia › revisión exhaustiva
16 Citas (Scopus)
2019
The Interplay Between Manufacturer Brands and Private Labels: Radical Innovation in Consumer Packaged Goods in Spain
Derqui, B. & Occhiocupo, N., 2019, Advances in National Brand and Private Label Marketing - 6th International Conference 2019. Martínez-López, F. J., Gázquez-Abad, J. C. & Roggeveen, A. (eds.). Springer Science and Business Media B.V., p. 19-26 8 p. (Springer Proceedings in Business and Economics).
Producción científica: Capítulo del libro › Contribución a congreso/conferencia › revisión exhaustiva
1 Cita (Scopus)

Producción científica