Research output per year
Research output per year
Search results
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2024
Sustainable Line Extensions as a Blueprint for Brand Visibility: Learning from the NoLo Spirits Experience
Ramírez Pagès , A. & Zaragoza, B. D., 2024, Advances in National Brand and Private Label Marketing - 11th International Conference. Gázquez-Abad, J. C., Ruiz-Real, J. L. & Occhiocupo, N. (eds.). Springer Nature, p. 85-92 8 p. (Springer Proceedings in Business and Economics).Research output: Book chapter › Conference contribution › peer-review
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2022
Brand Purpose as the Next Marketing Paradigm
Derqui, B., 2022, Advances in National Brand and Private Label Marketing - 9th International Conference, 2022. Martínez-López, F. J., Gázquez-Abad, J. C. & Ieva, M. (eds.). Springer Science and Business Media B.V., p. 89-97 9 p. (Springer Proceedings in Business and Economics).Research output: Book chapter › Conference contribution › peer-review
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2021
Online Atmospherics - An Evaluation of the Current State of the Art and Future Research Directions
Hernández, E. M. G., Meyer, J. H. & Trujillo, A., 2021, Advances in Digital Marketing and eCommerce - 2nd International Conference, 2021. Martínez-López, F. J. & López López, D. (eds.). Springer Science and Business Media B.V., p. 129-136 8 p. (Springer Proceedings in Business and Economics).Research output: Book chapter › Conference contribution › peer-review
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The Vegetarian and Vegan Communities Supporting Sustainability Through Responsible Consumption
Gendel-Guterman, H. & Derqui, B., 2021, Advances in National Brand and Private Label Marketing - 8th International Conference, 2021. Martínez-López, F. J. & Gázquez-Abad, J. C. (eds.). Springer Science and Business Media B.V., p. 65-76 12 p. (Springer Proceedings in Business and Economics).Research output: Book chapter › Conference contribution › peer-review
3 Citations (Scopus) -
2020
Exploring the Antecedents of Digital Transformation: Dynamic Capabilities and Digital Culture Aspects to Achieve Digital Maturity
Weritz, P., Braojos, J. & Matute, J., 2020, 26th Americas Conference on Information Systems, AMCIS 2020. Association for Information Systems, (26th Americas Conference on Information Systems, AMCIS 2020).Research output: Book chapter › Conference contribution › peer-review
23 Citations (Scopus) -
In-store Merchandisers – An Overlooked Strategic Asset for National Brand Manufacturers to Build Retailer Relationships and to Gain Product Visibility
Meyer, J. H., Hernández, E. M. G. & Lomelí, M. A. L., 2020, Advances in National Brand and Private Label Marketing - Seventh International Conference, 2020. Martinez-Lopez, F. J., Gázquez-Abad, J. C. & Breugelmans, E. (eds.). Springer Science and Business Media B.V., p. 65-73 9 p. (Springer Proceedings in Business and Economics).Research output: Book chapter › Conference contribution › peer-review
1 Citation (Web of Science) -
The Vegan Revolution: Opportunities and Differences Across Countries
Derqui, B., Guterman, H. G., Ghaffari, M. & Rodrigo, P., 2020, Advances in National Brand and Private Label Marketing - Seventh International Conference, 2020. Martinez-Lopez, F. J., Gázquez-Abad, J. C. & Breugelmans, E. (eds.). Springer Science and Business Media B.V., p. 90-96 7 p. (Springer Proceedings in Business and Economics).Research output: Book chapter › Conference contribution › peer-review
3 Citations (Scopus) -
2019
The Interplay Between Manufacturer Brands and Private Labels: Radical Innovation in Consumer Packaged Goods in Spain
Derqui, B. & Occhiocupo, N., 2019, Advances in National Brand and Private Label Marketing - 6th International Conference 2019. Martínez-López, F. J., Gázquez-Abad, J. C. & Roggeveen, A. (eds.). Springer Science and Business Media B.V., p. 19-26 8 p. (Springer Proceedings in Business and Economics).Research output: Book chapter › Conference contribution › peer-review
1 Citation (Scopus)