Does workplace authenticity count in attracting new talent?

Germano Glufke Reis, Beatriz Maria Braga, Jordi Trullen

Producció científica: Capítol de llibreCapítolAvaluat per experts


The war on talent has increased over recent years, especially so post-pandemic. This research looks into employer attractiveness to potential applicants with a particular focus on workplace authenticity. The research aims to explore how this dimension compares to other factors of attractiveness such as a good salary, personal development, an exciting working environment, or an interesting job. The findings clearly indicate that workplace authenticity is highly appreciated by women, top management, and seniors, who particularly place a high emphasis on this. The findings enable companies to adapt and re-adjust their employer branding strategies.

Idioma originalAnglès
Títol de la publicacióThe Employee and the Post-Pandemic Workplace
Subtítol de la publicacióTowards a New, Enlightened Working Environment
EditorTaylor and Francis Ltd.
Nombre de pàgines6
ISBN (electrònic)9781000999310
ISBN (imprès)9781032483627
Estat de la publicacióPublicada - 1 de gen. 2023
Publicat externament


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