Can Gambling ADS Affect Customer Risk Behavior? A Simulation Study to the "888" case

David Lopez-Lopez; Giovanni Giusti; Angel A. Juan; Canan Gunes Corlu

doi:10.1109/WSC60868.2023.10408411

Can Gambling ADS Affect Customer Risk Behavior? A Simulation Study to the "888" case

David Lopez-Lopez, Giovanni Giusti, Angel A. Juan, Canan Gunes Corlu

Departament de Màrqueting

Producció científica: Capítol de llibre › Contribució a congrés/conferència › Avaluat per experts

Resum

The aim of this research paper is to investigate the connection between advertising and consumer behavior in the gambling industry, which heavily relies on advertising. Specifically, it examines the impact of advertising on risky behavior among consumers, using the well-known Spanish gambling brand "888 Poker"as a case study. The experimental design entails a simulated asset market approach with 92 participants. The collected data is analyzed to draw conclusions about the relationship between advertising and risk behavior within the gambling industry context. The findings demonstrate that exposure to a gambling advertisement prior to engaging in an asset market leads to an almost twofold increase in the trading price of the asset.

Idioma original	Anglès
Títol de la publicació	2023 Winter Simulation Conference, WSC 2023
Editor	Institute of Electrical and Electronics Engineers Inc.
Pàgines	3354-3363
Nombre de pàgines	10
ISBN (electrònic)	9798350369663
DOIs	https://doi.org/10.1109/WSC60868.2023.10408411
Estat de la publicació	Publicada - 2023
Esdeveniment	2023 Winter Simulation Conference, WSC 2023 - San Antonio, United States Durada: 10 de des. 2023 → 13 de des. 2023

Sèrie de publicacions

Nom	Proceedings - Winter Simulation Conference
ISSN (imprès)	0891-7736

Conferència

Conferència	2023 Winter Simulation Conference, WSC 2023
País/Territori	United States
Ciutat	San Antonio
Període	10/12/23 → 13/12/23

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10.1109/WSC60868.2023.10408411

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title = "Can Gambling ADS Affect Customer Risk Behavior? A Simulation Study to the {"}888{"} case",

abstract = "The aim of this research paper is to investigate the connection between advertising and consumer behavior in the gambling industry, which heavily relies on advertising. Specifically, it examines the impact of advertising on risky behavior among consumers, using the well-known Spanish gambling brand {"}888 Poker{"}as a case study. The experimental design entails a simulated asset market approach with 92 participants. The collected data is analyzed to draw conclusions about the relationship between advertising and risk behavior within the gambling industry context. The findings demonstrate that exposure to a gambling advertisement prior to engaging in an asset market leads to an almost twofold increase in the trading price of the asset.",

author = "David Lopez-Lopez and Giovanni Giusti and Juan, {Angel A.} and Corlu, {Canan Gunes}",

note = "Publisher Copyright: {\textcopyright} 2023 IEEE.; 2023 Winter Simulation Conference, WSC 2023 ; Conference date: 10-12-2023 Through 13-12-2023",

year = "2023",

doi = "10.1109/WSC60868.2023.10408411",

language = "English",

series = "Proceedings - Winter Simulation Conference",

publisher = "Institute of Electrical and Electronics Engineers Inc.",

pages = "3354--3363",

booktitle = "2023 Winter Simulation Conference, WSC 2023",

}

Lopez-Lopez, D, Giusti, G, Juan, AA & Corlu, CG 2023, Can Gambling ADS Affect Customer Risk Behavior? A Simulation Study to the "888" case. in 2023 Winter Simulation Conference, WSC 2023. Proceedings - Winter Simulation Conference, Institute of Electrical and Electronics Engineers Inc., pàg. 3354-3363, 2023 Winter Simulation Conference, WSC 2023, San Antonio, United States, 10/12/23. https://doi.org/10.1109/WSC60868.2023.10408411

Can Gambling ADS Affect Customer Risk Behavior? A Simulation Study to the "888" case. / Lopez-Lopez, David; Giusti, Giovanni; Juan, Angel A. et al.
2023 Winter Simulation Conference, WSC 2023. Institute of Electrical and Electronics Engineers Inc., 2023. pàg. 3354-3363 (Proceedings - Winter Simulation Conference).

Producció científica: Capítol de llibre › Contribució a congrés/conferència › Avaluat per experts

TY - GEN

T1 - Can Gambling ADS Affect Customer Risk Behavior? A Simulation Study to the "888" case

AU - Lopez-Lopez, David

AU - Giusti, Giovanni

AU - Juan, Angel A.

AU - Corlu, Canan Gunes

PY - 2023

Y1 - 2023

N2 - The aim of this research paper is to investigate the connection between advertising and consumer behavior in the gambling industry, which heavily relies on advertising. Specifically, it examines the impact of advertising on risky behavior among consumers, using the well-known Spanish gambling brand "888 Poker"as a case study. The experimental design entails a simulated asset market approach with 92 participants. The collected data is analyzed to draw conclusions about the relationship between advertising and risk behavior within the gambling industry context. The findings demonstrate that exposure to a gambling advertisement prior to engaging in an asset market leads to an almost twofold increase in the trading price of the asset.

AB - The aim of this research paper is to investigate the connection between advertising and consumer behavior in the gambling industry, which heavily relies on advertising. Specifically, it examines the impact of advertising on risky behavior among consumers, using the well-known Spanish gambling brand "888 Poker"as a case study. The experimental design entails a simulated asset market approach with 92 participants. The collected data is analyzed to draw conclusions about the relationship between advertising and risk behavior within the gambling industry context. The findings demonstrate that exposure to a gambling advertisement prior to engaging in an asset market leads to an almost twofold increase in the trading price of the asset.

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U2 - 10.1109/WSC60868.2023.10408411

DO - 10.1109/WSC60868.2023.10408411

M3 - Conference contribution

AN - SCOPUS:85185384227

T3 - Proceedings - Winter Simulation Conference

SP - 3354

EP - 3363

BT - 2023 Winter Simulation Conference, WSC 2023

PB - Institute of Electrical and Electronics Engineers Inc.

T2 - 2023 Winter Simulation Conference, WSC 2023

Y2 - 10 December 2023 through 13 December 2023

ER -

Can Gambling ADS Affect Customer Risk Behavior? A Simulation Study to the "888" case

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