Can Gambling ADS Affect Customer Risk Behavior? A Simulation Study to the "888" case

D. Lopez-Lopez; Giovanni Giusti; Angel A. Juan; Canan Gunes Corlu

doi:10.1109/WSC60868.2023.10408411

Can Gambling ADS Affect Customer Risk Behavior? A Simulation Study to the "888" case

D. Lopez-Lopez^*, Giovanni Giusti, Angel A. Juan, Canan Gunes Corlu

^*Autor/a de correspondencia de este trabajo

Departamento de Marketing

Producción científica: Capítulo del libro › Contribución a congreso/conferencia › revisión exhaustiva

Resumen

The aim of this research paper is to investigate the connection between advertising and consumer behavior in the gambling industry, which heavily relies on advertising. Specifically, it examines the impact of advertising on risky behavior among consumers, using the well-known Spanish gambling brand "888 Poker"as a case study. The experimental design entails a simulated asset market approach with 92 participants. The collected data is analyzed to draw conclusions about the relationship between advertising and risk behavior within the gambling industry context. The findings demonstrate that exposure to a gambling advertisement prior to engaging in an asset market leads to an almost twofold increase in the trading price of the asset.

Idioma original	Inglés
Título de la publicación alojada	2023 Winter Simulation Conference, WSC 2023
Editorial	Institute of Electrical and Electronics Engineers Inc.
Páginas	3354-3363
Número de páginas	10
ISBN (versión digital)	9798350369663
DOI	https://doi.org/10.1109/WSC60868.2023.10408411
Estado	Publicada - 2023
Evento	2023 Winter Simulation Conference, WSC 2023 - San Antonio, Estados Unidos Duración: 10 dic 2023 → 13 dic 2023

Serie de la publicación

Nombre	Proceedings - Winter Simulation Conference
ISSN (versión impresa)	0891-7736

Conferencia

Conferencia	2023 Winter Simulation Conference, WSC 2023
País/Territorio	Estados Unidos
Ciudad	San Antonio
Período	10/12/23 → 13/12/23

ODS de las Naciones Unidas

Este resultado contribuye a los siguientes Objetivos de Desarrollo Sostenible

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10.1109/WSC60868.2023.10408411

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title = "Can Gambling ADS Affect Customer Risk Behavior? A Simulation Study to the {"}888{"} case",

abstract = "The aim of this research paper is to investigate the connection between advertising and consumer behavior in the gambling industry, which heavily relies on advertising. Specifically, it examines the impact of advertising on risky behavior among consumers, using the well-known Spanish gambling brand {"}888 Poker{"}as a case study. The experimental design entails a simulated asset market approach with 92 participants. The collected data is analyzed to draw conclusions about the relationship between advertising and risk behavior within the gambling industry context. The findings demonstrate that exposure to a gambling advertisement prior to engaging in an asset market leads to an almost twofold increase in the trading price of the asset.",

author = "D. Lopez-Lopez and Giovanni Giusti and Juan, \{Angel A.\} and Corlu, \{Canan Gunes\}",

note = "Publisher Copyright: {\textcopyright} 2023 IEEE.; 2023 Winter Simulation Conference, WSC 2023 ; Conference date: 10-12-2023 Through 13-12-2023",

year = "2023",

doi = "10.1109/WSC60868.2023.10408411",

language = "English",

series = "Proceedings - Winter Simulation Conference",

publisher = "Institute of Electrical and Electronics Engineers Inc.",

pages = "3354--3363",

booktitle = "2023 Winter Simulation Conference, WSC 2023",

address = "United States",

}

Lopez-Lopez, D, Giusti, G, Juan, AA & Corlu, CG 2023, Can Gambling ADS Affect Customer Risk Behavior? A Simulation Study to the "888" case. En 2023 Winter Simulation Conference, WSC 2023. Proceedings - Winter Simulation Conference, Institute of Electrical and Electronics Engineers Inc., pp. 3354-3363, 2023 Winter Simulation Conference, WSC 2023, San Antonio, Estados Unidos, 10/12/23. https://doi.org/10.1109/WSC60868.2023.10408411

Can Gambling ADS Affect Customer Risk Behavior? A Simulation Study to the "888" case. / Lopez-Lopez, D.; Giusti, Giovanni; Juan, Angel A. et al.
2023 Winter Simulation Conference, WSC 2023. Institute of Electrical and Electronics Engineers Inc., 2023. p. 3354-3363 (Proceedings - Winter Simulation Conference).

Producción científica: Capítulo del libro › Contribución a congreso/conferencia › revisión exhaustiva

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T1 - Can Gambling ADS Affect Customer Risk Behavior? A Simulation Study to the "888" case

AU - Lopez-Lopez, D.

AU - Giusti, Giovanni

AU - Juan, Angel A.

AU - Corlu, Canan Gunes

PY - 2023

Y1 - 2023

N2 - The aim of this research paper is to investigate the connection between advertising and consumer behavior in the gambling industry, which heavily relies on advertising. Specifically, it examines the impact of advertising on risky behavior among consumers, using the well-known Spanish gambling brand "888 Poker"as a case study. The experimental design entails a simulated asset market approach with 92 participants. The collected data is analyzed to draw conclusions about the relationship between advertising and risk behavior within the gambling industry context. The findings demonstrate that exposure to a gambling advertisement prior to engaging in an asset market leads to an almost twofold increase in the trading price of the asset.

AB - The aim of this research paper is to investigate the connection between advertising and consumer behavior in the gambling industry, which heavily relies on advertising. Specifically, it examines the impact of advertising on risky behavior among consumers, using the well-known Spanish gambling brand "888 Poker"as a case study. The experimental design entails a simulated asset market approach with 92 participants. The collected data is analyzed to draw conclusions about the relationship between advertising and risk behavior within the gambling industry context. The findings demonstrate that exposure to a gambling advertisement prior to engaging in an asset market leads to an almost twofold increase in the trading price of the asset.

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U2 - 10.1109/WSC60868.2023.10408411

DO - 10.1109/WSC60868.2023.10408411

M3 - Conference contribution

AN - SCOPUS:85185384227

T3 - Proceedings - Winter Simulation Conference

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BT - 2023 Winter Simulation Conference, WSC 2023

PB - Institute of Electrical and Electronics Engineers Inc.

T2 - 2023 Winter Simulation Conference, WSC 2023

Y2 - 10 December 2023 through 13 December 2023

ER -

Can Gambling ADS Affect Customer Risk Behavior? A Simulation Study to the "888" case

Resumen

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