Profiting When Customers Choose Value Over Price

Andreas Hinterhuber; Marco Bertini

doi:10.1111/j.1467-8616.2011.00727.x

Profiting When Customers Choose Value Over Price

Andreas Hinterhuber, Marco Bertini

Research output: Indexed journal article › Article › peer-review

15 Citations (Scopus)

Abstract

Increasingly recognised by academics and practitioners as the most effective approach to pricing for companies that wish to achieve increased profitability and sustained success, value-based pricing faces numerous obstacles. But Andreas Hinterhuber and Marco Bertini say the advantages of this approach to pricing far outweigh any difficulties.

Original language	English
Pages (from-to)	46-49
Number of pages	4
Journal	Business Strategy Review
Volume	22
Issue number	1
DOIs	https://doi.org/10.1111/j.1467-8616.2011.00727.x
Publication status	Published - Mar 2011
Externally published	Yes

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10.1111/j.1467-8616.2011.00727.x

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Profiting When Customers Choose Value Over Price

Abstract

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