Profiting When Customers Choose Value Over Price

Andreas Hinterhuber, Marco Bertini

Producció científica: Article en revista indexadaArticleAvaluat per experts

15 Cites (Scopus)


Increasingly recognised by academics and practitioners as the most effective approach to pricing for companies that wish to achieve increased profitability and sustained success, value-based pricing faces numerous obstacles. But Andreas Hinterhuber and Marco Bertini say the advantages of this approach to pricing far outweigh any difficulties.

Idioma originalAnglès
Pàgines (de-a)46-49
Nombre de pàgines4
RevistaBusiness Strategy Review
Estat de la publicacióPublicada - de març 2011
Publicat externament


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