Competing on customer outcomes

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@article{6f57364e5205417e97622d0ba65deb53,

title = "Competing on customer outcomes",

author = "MARCO BERTINI and ODED KOENIGSBERG",

year = "2020",

month = sep,

language = "English",

volume = "62",

pages = "78--84",

journal = "MIT Sloan Management Review",

issn = "1532-9194",

publisher = "Massachusetts Institute of Technology",

number = "1",

}