Competing on customer outcomes

M. Bertini, ODED KOENIGSBERG

Producció científica: Article en revista indexada › Article › Avaluat per experts

2 Cites (Scopus)

Altres arxius i enllaços

@article{6f57364e5205417e97622d0ba65deb53,

title = "Competing on customer outcomes",

author = "M. Bertini and ODED KOENIGSBERG",

year = "2020",

month = sep,

language = "English",

volume = "62",

pages = "78--84",

journal = "MIT Sloan Management Review",

issn = "1532-9194",

publisher = "Massachusetts Institute of Technology",

number = "1",

}