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Dive into the research topics where Carles Torrecilla Gumbau is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Projects
- 1 Finished
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Sistemas de aprendizaje automático con razonamiento cualitativo: herramientas inteligentes de apoyo a la decisión aplicadas a las finanzas y al marketing
Agell Jané, N. (PI), Ansotegui Olcoz, C. (Research), Casabayó Bonás, M. (Research), Riu Vila, D. (Research), Rovira Llobera, X. (Research), SANABRIA MONTAÑEZ, J. A. (Research), Torrecilla Gumbau, C. (Research) & Sayeras Maspera, J. M. (Research)
Ministerio de Educación y Ciencia
31/12/05 → 30/06/09
Project: Research Grants › Research
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The Marketing Dilemma: Balancing Long-Term Company Valuation and Short-Term Profit Generation - Business Models and Key Metrics
Torrecilla Gumbau, C., 2025, Decision Sciences - 2nd Decision Science Alliance International Summer Conference, DSA ISC 2024, Proceedings. Juan, A., Faulin, J. & Lopez-Lopez, D. (eds.). Springer Science and Business Media Deutschland GmbH, Vol. 14779. p. 70-82 13 p. (Lecture Notes In Computer Science).Research output: Book chapter › Conference contribution › peer-review
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¿Estan los bancos entendiendo a los nuevos consumidores?
Costa Guix, G. & Torrecilla Gumbau, C., Jul 2024, In: Harvard Deusto Management & Innovation. 67, p. 28-31Research output: Indexed journal article › Article › peer-review
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El gran reto de la predicción: repensando el ‘marketing’
Torrecilla Gumbau, C. & Costa Guix, G., Jun 2024, In: Harvard Deusto Management & Innovation. 66, p. 26-33Research output: Indexed journal article › Article › peer-review
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El papel del efecto "wow" para generar experiencias únicas
Torrecilla Gumbau, C. & Costa Guix, G., Oct 2024, In: Harvard Deusto Business Review. 349, p. 56-61Research output: Indexed journal article › Article › peer-review
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ESG: una brújula sin dirección
Costa Guix, G. & Torrecilla Gumbau, C., Mar 2024, In: Harvard Deusto Business Review. 342, p. 26-31Research output: Indexed journal article › Article › peer-review