Leading with decision-driven data analytics

Bart de Langhe; Stefano Puntoni

Leading with decision-driven data analytics

Bart de Langhe
, Stefano Puntoni

Escuela Superior de Administración y Dirección de Empresas Esade

Producción científica: Artículo en revista indizada › Artículo › revisión exhaustiva

9 Citas (Scopus)

Resumen

Data analysts often fail to produce insights for making effective business decisions, but that’s not their fault. Leaders need to make sure that data analytics is decision-driven.

Idioma original	Inglés
Páginas (desde-hasta)	1-6
Número de páginas	6
Publicación	MIT Sloan Management Review
Volumen	62
N.º	3
Estado	Publicada - mar 2021

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Enlace a la publicación en Scopus

Cómo citar

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title = "Leading with decision-driven data analytics",

abstract = "Data analysts often fail to produce insights for making effective business decisions, but that{\textquoteright}s not their fault. Leaders need to make sure that data analytics is decision-driven.",

keywords = "Data, AI, \& Machine Learning, Leadership, Leadership Skills, Analytics \& Business Intelligence",

author = "\{de Langhe\}, Bart and Stefano Puntoni",

year = "2021",

month = mar,

language = "English",

volume = "62",

pages = "1--6",

journal = "MIT Sloan Management Review",

issn = "1532-9194",

publisher = "Massachusetts Institute of Technology",

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AU - de Langhe, Bart

AU - Puntoni, Stefano

PY - 2021/3

Y1 - 2021/3

N2 - Data analysts often fail to produce insights for making effective business decisions, but that’s not their fault. Leaders need to make sure that data analytics is decision-driven.

AB - Data analysts often fail to produce insights for making effective business decisions, but that’s not their fault. Leaders need to make sure that data analytics is decision-driven.

KW - Data, AI, & Machine Learning

KW - Leadership

KW - Leadership Skills

KW - Analytics & Business Intelligence

UR - https://www.scopus.com/pages/publications/85109108319

M3 - Article

AN - SCOPUS:85109108319

SN - 1532-9194

VL - 62

SP - 1

EP - 6

JO - MIT Sloan Management Review

JF - MIT Sloan Management Review

IS - 3

ER -

Leading with decision-driven data analytics

Resumen

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