Innovación sistémica de servicio: Reconfiguración de procesos productivos y proposiciones de valor en ecosistemas de negocio complejos

"Over the last two decades, product-service innovations have had a strong impact the competitiveness of manufacturing companies. Manufacturers that became successful in developing product-service innovations achieved sustained competitive advantage based on stronger customer relationships and, consequently, higher growth and profitability. More recently, digital technologies are starting to have a profound impact on this product-service advantage. To maintain their competitiveness based on product-service innovations, manufacturers need to gain access to digital technologies, such as Internet of Things, Artificial Intelligence, Virtual Reality and Augmented Reality. While the need for digital capabilities is evident, the question remains whether manufacturers should atttempt to become digital experts or collaborate to gain access to these capabilities.

The idea of collaborating to gain access to digital capabilities, popularized under the terms ""external"" or ""ecosystem"" approach, has been gaining traction recently. Nevertheless, it remains unclear whether this is the right way forward for the manufacturers, what are the risks as well as how this ecosystem approach should be implemented. In line with this gap, we identified two specific objectives:

Objective 1: Deepen the understanding of the consequences that the internal or external development of the IPS has for organizations

Objective 2: Determine the risk that the decision to develop a specific type of IPS has for organizations from a development perspective (internal, external, and alliance risk) and a service perspective (operational, dynamic and performance risk).

Visnjic, I., & Van Looy, B. (2013). Servitization: Disentangling the impact of service business model innovation on manufacturing firm performance. Journal of Operations Management, 31 (4), 169–180.

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"Over the last two decades, product-service innovations have had a strong impact the competitiveness of manufacturing companies. Manufacturers that became successful in developing product-service innovations achieved sustained competitive advantage based on stronger customer relationships and, consequently, higher growth and profitability. More recently, digital technologies are starting to have a profound impact on this product-service advantage. To maintain their competitiveness based on product-service innovations, manufacturers need to gain access to digital technologies, such as Internet of Things, Artificial Intelligence, Virtual Reality and Augmented Reality. While the need for digital capabilities is evident, the question remains whether manufacturers should atttempt to become digital experts or collaborate to gain access to these capabilities.

The idea of collaborating to gain access to digital capabilities, popularized under the terms ""external"" or ""ecosystem"" approach, has been gaining traction recently. Nevertheless, it remains unclear whether this is the right way forward for the manufacturers, what are the risks as well as how this ecosystem approach should be implemented. In line with this gap, we identified two specific objectives:

Objective 1: Deepen the understanding of the consequences that the internal or external development of the IPS has for organizations

Objective 2: Determine the risk that the decision to develop a specific type of IPS has for organizations from a development perspective (internal, external, and alliance risk) and a service perspective (operational, dynamic and performance risk).

Visnjic, I., & Van Looy, B. (2013). Servitization: Disentangling the impact of service business model innovation on manufacturing firm performance. Journal of Operations Management, 31 (4), 169–180.

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