The Pitfalls of Pricing Algorithms: Be mindful of how they can hurt your brand

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@article{7672648cde004014bdb5667190dd991c,

title = "The Pitfalls of Pricing Algorithms: Be mindful of how they can hurt your brand",

author = "Marco Bertini and Oded Koenigsberg",

year = "2021",

month = sep,

day = "1",

language = "English",

volume = "2021-September-October",

pages = "74--83",

journal = "Harvard Business Review",

issn = "0017-8012",

publisher = "Harvard Business School Publishing",

}

TY - JOUR

T1 - The Pitfalls of Pricing Algorithms

T2 - Be mindful of how they can hurt your brand

AU - Bertini, Marco

AU - Koenigsberg, Oded

PY - 2021/9/1

Y1 - 2021/9/1

UR - http://www.scopus.com/inward/record.url?scp=85135006466&partnerID=8YFLogxK

M3 - Article

AN - SCOPUS:85135006466

SN - 0017-8012

VL - 2021-September-October

SP - 74

EP - 83

JO - Harvard Business Review

JF - Harvard Business Review

ER -