Original language | English |
---|---|
Journal | Harvard Business Review |
Volume | 89 |
Issue number | 5 |
Publication status | Published - May 2011 |
Externally published | Yes |
The best way to name your product 2.0
Marco Bertini, John Gourville, Elie Ofek
Research output: Indexed journal article › Comment/debate
2
Citations
(Scopus)