| Original language | English |
|---|---|
| Journal | Harvard Business Review |
| Volume | 88 |
| Issue number | 5 |
| Publication status | Published - May 2010 |
| Externally published | Yes |
How to stop customers from fixating on price
Marco Bertini, Luc Wathieu
Research output: Indexed journal article › Article › peer-review
29
Citations
(Scopus)