The Emergence of Dominant Designs in Artificial Intelligence

Xavier Ferràs-Hernández, Petra A. Nylund, Alexander Brem

Producció científica: Article en revista indexadaArticleAvaluat per experts

5 Cites (Scopus)


Artificial intelligence (AI) technologies are engaged in a harsh battle for market dominance. This article examines the emergence of a dominant design in terms of technology, service, and business model innovation. We conduct a theoretical synthesis of the literature on industrial organization, technology management, network economics, operations management, and strategic management—with the implications of each theory related to the dominant-design battle in AI. The findings indicate a dominant design for AI will be based on innovation concerning business models as much as on technology, and that the dominant business model will include AI as a service.

Idioma originalAnglès
Pàgines (de-a)73-91
Nombre de pàgines19
RevistaCalifornia Management Review
Estat de la publicacióPublicada - de maig 2023


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