TY - JOUR
T1 - The Emergence of Dominant Designs in Artificial Intelligence
AU - Ferràs-Hernández, Xavier
AU - Nylund, Petra A.
AU - Brem, Alexander
N1 - Publisher Copyright:
© The Regents of the University of California 2023.
PY - 2023/5
Y1 - 2023/5
N2 - Artificial intelligence (AI) technologies are engaged in a harsh battle for market dominance. This article examines the emergence of a dominant design in terms of technology, service, and business model innovation. We conduct a theoretical synthesis of the literature on industrial organization, technology management, network economics, operations management, and strategic management—with the implications of each theory related to the dominant-design battle in AI. The findings indicate a dominant design for AI will be based on innovation concerning business models as much as on technology, and that the dominant business model will include AI as a service.
AB - Artificial intelligence (AI) technologies are engaged in a harsh battle for market dominance. This article examines the emergence of a dominant design in terms of technology, service, and business model innovation. We conduct a theoretical synthesis of the literature on industrial organization, technology management, network economics, operations management, and strategic management—with the implications of each theory related to the dominant-design battle in AI. The findings indicate a dominant design for AI will be based on innovation concerning business models as much as on technology, and that the dominant business model will include AI as a service.
KW - artificial intelligence
KW - business model innovation
KW - industry life cycle
KW - standardization
KW - standards
UR - http://www.scopus.com/inward/record.url?scp=85153396898&partnerID=8YFLogxK
U2 - 10.1177/00081256231164362
DO - 10.1177/00081256231164362
M3 - Article
AN - SCOPUS:85153396898
SN - 0008-1256
VL - 65
SP - 73
EP - 91
JO - California Management Review
JF - California Management Review
IS - 3
ER -
