@article{9797b669ddab4467a4775b803916b1fd,
title = "Strategic and Moral Dilemmas of Corporate Philanthropy in Developing Countries: Heineken in Sub-Saharan Africa",
abstract = "This case study illustrates the dilemmas facing multinational companies in meeting social challenges in Sub-Saharan Africa (especially health-related ones). It also discusses the purpose, responsibilities and limitations of business involvement in social development. From a business standpoint, social challenges in developing countries differ greatly from those in nations where governments or markets effectively provide for the population's health needs. The case illustrates what led a multinational to set up a corporate foundation and focuses on three strategic and operational dilemmas it ran up against. The case discussion shows that the ethical issues intertwined with these dilemmas are best understood using a variety of ethical approaches. We also show that Ethics of Care are just as relevant to analysing corporate social responsibility and corporate philanthropy as the Deontological and Utilitarianism theories commonly used in business ethics.",
keywords = "Corporate philanthropy, Development, Ethical theories, Ethics of Care, Health-care, Heineken, Sub-Saharan Africa",
author = "{Van Cranenburgh}, {Katinka C.} and D. Arenas",
note = "Funding Information: The study data comprised: internal documents from the Heineken Africa Foundation (16 Minutes of advisory and trustee board meetings; 9 country visit reports; 73 general documents; theory of change; impact measurement; thematic discussion papers; decision flowcharts; organisation and structure discussion papers; articles of association; governance descriptions; financial reports; quarterly project reports; audit reports; project submission, reporting and evaluation templates; publicly available documents, as well as a video and published material from the Heineken Health Symposium of the 3rd of October 2007) (Heineken 2007). We also used a documentary on Heineken{\textquoteright}s healthcare provision in Nigeria by the Dutch TV programme 2Vandaag as well as numerous publicly available documents from (research) organisations, media publications and websites.",
year = "2014",
month = jun,
doi = "10.1007/s10551-013-1776-1",
language = "English",
volume = "122",
pages = "523--536",
journal = "Journal of Business Ethics",
issn = "0167-4544",
publisher = "Springer Netherlands",
number = "3",
}