Identidad de las organizaciones: quiénes somos y hacia dónde vamos

The central questions in the identity of organizations are: who are we as an organization and what distinguishes us from other organizations. The identity of an organization offers stability in an unpredictable world, allowing the organization to respond to unexpected events without losing its identity. This article describes what an organization's identity entails, how the organizational identity can be reinforced and how the identity can help with organizational change and collaboration in alliances.