¿De qué hablamos cuando hablamos de posverdad? Análisis del término en siete diarios de calidad

The use of “post-truth” has normalized as a way to conceptualize political and social phenomena considered new, as the election of Donald Trump or the Brexit. Despite this widespread use of the term “post-truth”, it is still a concept with little concrete meaning. This research focuses on this problem, analysing the uses that seven media have made of “post-truth” during 2017: The New York Times, The guardian, The times, Le monde, Le figaro, El país and ABC. 151 articles have been analysed, those in which the use of “post-truth” provided some clue to establish a meaning. The research provides two conclusions: (a) post-truth is a concept of political communication that serves to characterize a change in the relationship that society has with the truth; (b) it is a term with a political bias that is used to designate an opponent who is perceived as an enemy of the society model.