Authenticity in branding-exploring antecedents and consequences of brand authenticity

Kristine Fritz, Verena Barbara Schoenmueller, Manfred Bruhn

Producció científica: Article en revista indexada › Article › Avaluat per experts

253 Cites (Scopus)

Idioma original	Anglès
Pàgines (de-a)	324-348
Revista	European Journal of Marketing
Volum	51
Número	2
Estat de la publicació	Publicada - 2017

Com citar-ho

@article{972967600fa74365afa948935a0fa2f2,

title = "Authenticity in branding-exploring antecedents and consequences of brand authenticity",

author = "Kristine Fritz and Schoenmueller, {Verena Barbara} and Manfred Bruhn",

year = "2017",

language = "English",

volume = "51",

pages = "324--348",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Group Publishing Ltd.",

number = "2",

}