TY - CHAP
T1 - A SYSTEMATIC LITERATURE REVIEW OF SUSTAINABILITY IN CORPORATE SERVICES BRANDING
T2 - Identifying dimensions, drivers, outcomes, and future research opportunities
AU - Markovic, Stefan
AU - Qiu, Yuqian
AU - Sancha, Cristina
AU - Koporcic, Nikolina
N1 - Publisher Copyright:
© 2022 selection and editorial matter, Oriol Iglesias, Nicholas Ind and Majken Schultz; individual chapters, the contributors.
PY - 2022/1/1
Y1 - 2022/1/1
N2 - In the current business environment, sustainability is increasingly present in corporate agendas, as it can lead organizations to a plethora of advantages, including customer affective commitment and customer loyalty. However, not all corporate services brands commit to sustainability in the same way, but rather focus on different dimensions (i.e., economic, environmental, and/or social). This highlights the need to conduct a systematic literature review to identify which dimensions of sustainability are mainly used in the field of corporate services branding, as well as their key drivers and outcomes. As a result of this review, we also identify some future research opportunities that can serve as a guide for scholars to position their studies on sustainability in the field of corporate services branding.
AB - In the current business environment, sustainability is increasingly present in corporate agendas, as it can lead organizations to a plethora of advantages, including customer affective commitment and customer loyalty. However, not all corporate services brands commit to sustainability in the same way, but rather focus on different dimensions (i.e., economic, environmental, and/or social). This highlights the need to conduct a systematic literature review to identify which dimensions of sustainability are mainly used in the field of corporate services branding, as well as their key drivers and outcomes. As a result of this review, we also identify some future research opportunities that can serve as a guide for scholars to position their studies on sustainability in the field of corporate services branding.
UR - http://www.scopus.com/inward/record.url?scp=85142080003&partnerID=8YFLogxK
U2 - 10.4324/9781003035749-17
DO - 10.4324/9781003035749-17
M3 - Chapter
AN - SCOPUS:85142080003
SN - 9780367476632
SP - 228
EP - 248
BT - The Routledge Companion to Corporate Branding
PB - Taylor and Francis Ltd.
ER -