Understanding culture and its implications for e-learning

Enric Serradell-López, Cristina Casado-Lumbreras, David Castillo-Merino

Producción científica: Capítulo del libroCapítulorevisión exhaustiva

1 Cita (Scopus)


Universities around the world are facing the task of adapting to a changing environment. In a contemporary global context, universities must respond to new educational needs, leading to a global process of enhancing lifelong learning. In addition, they must add new demands not only by students but also from other stakeholders who see the university as a core institution of training for adults. In the highly competitive and global environment of universities, traditional elements such as geographic location are less important in favour of other more intangible factors, such as the image of universities, prestige, and ability of adaptation to the training needs of people. Moreover, the phenomenon of e-learning leads to an increase in the competition between universities, where previous intangibles are increasingly important, as well as those that emphasize cultural aspects. This chapter presents how cultural dimensions are related to higher education, particularly from the work of Hofstede and the Globe project, as well as some cultural elements to consider in virtual environments.

Idioma originalInglés
Título de la publicación alojadaCross-Cultural Interaction
Subtítulo de la publicación alojadaConcepts, Methodologies, Tools and Applications
EditorialIGI Global
Número de páginas17
ISBN (versión digital)9781466649804
ISBN (versión impresa)1466649798, 9781466649798
EstadoPublicada - 31 ene 2014


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