TY - GEN
T1 - Understanding color trends by means of non-monotone utility functions
AU - Ghaderi, Mohammad
AU - Ruiz, Francisco J.
AU - Agell, N.
PY - 2014
Y1 - 2014
N2 - In this paper we explore the possibility of capturing color trends and understanding the rationale behind the popularity of a color. To this end, we propose using a preference disaggregation approach from the field of Multi-Criteria Decision Analysis. The main objective is to identify the criteria aggregation model that underlies the global preference of a color. We introduce a new disaggregation method based on the well-known UTASTAR algorithm able to represent preferences by means of non-monotonic utility functions. The method is applied to a large database of ranked colors, from three different years, based on the information published on the webpage of an international creative community. Non-monotone marginal utility functions from each of the coordinates are obtained for each year. These functions contain the color preference information captured, in an understandable way.
AB - In this paper we explore the possibility of capturing color trends and understanding the rationale behind the popularity of a color. To this end, we propose using a preference disaggregation approach from the field of Multi-Criteria Decision Analysis. The main objective is to identify the criteria aggregation model that underlies the global preference of a color. We introduce a new disaggregation method based on the well-known UTASTAR algorithm able to represent preferences by means of non-monotonic utility functions. The method is applied to a large database of ranked colors, from three different years, based on the information published on the webpage of an international creative community. Non-monotone marginal utility functions from each of the coordinates are obtained for each year. These functions contain the color preference information captured, in an understandable way.
KW - Color trends
KW - Disaggregation preference method
KW - Multi-Criteria Decision Analysis
KW - Non-monotonic utility function
UR - http://www.scopus.com/inward/record.url?scp=84908180981&partnerID=8YFLogxK
U2 - 10.3233/978-1-61499-452-7-107
DO - 10.3233/978-1-61499-452-7-107
M3 - Conference contribution
AN - SCOPUS:84908180981
T3 - Frontiers in Artificial Intelligence and Applications
SP - 107
EP - 115
BT - Artificial Intelligence Research and Development - Recent Advances and Applications
A2 - Agell, Nuria
A2 - Pujol, Oriol
A2 - Museros, Lledo
PB - IOS Press
T2 - 17th International Conference of the Catalan Association for Artificial Intelligence, CCIA 2014
Y2 - 22 October 2014 through 24 October 2014
ER -