TY - JOUR
T1 - Tourist Behavior Intentions and the Moderator Effect of Knowledge of UNESCO World Heritage Sites
T2 - The Case of La Sagrada Família
AU - Palau-Saumell, Ramon
AU - Forgas-Coll, Santiago
AU - Sánchez-García, Javier
AU - Prats-Planagumà, Lluís
PY - 2013/5
Y1 - 2013/5
N2 - This study investigates the relationship of heritage building and employee displayed emotion with tourist emotions, satisfaction and behavioral intentions, and the moderator effect of knowledge of United Nations Educational, Scientific and Cultural Organization (UNESCO) World Heritage Sites (WHS). A theoretical model was constructed which was tested with a total of 883 surveys. The questionnaires focus on the Basilica of the Holy Family-La Sagrada Família-in Barcelona (Catalonia, Spain). The study of the data used structural equation models by means of a multigroup analysis. The results suggest that heritage building and employee displayed emotions influence tourist emotions, tourist emotions influence satisfaction, and satisfaction influences behavioral intentions. Furthermore, a direct effect of heritage building on behavioral intentions has been identified. In addition, it has been proved that knowledge of UNESCO WHS moderates the linkages between constructs in most of the relationships in the sample analyzed.
AB - This study investigates the relationship of heritage building and employee displayed emotion with tourist emotions, satisfaction and behavioral intentions, and the moderator effect of knowledge of United Nations Educational, Scientific and Cultural Organization (UNESCO) World Heritage Sites (WHS). A theoretical model was constructed which was tested with a total of 883 surveys. The questionnaires focus on the Basilica of the Holy Family-La Sagrada Família-in Barcelona (Catalonia, Spain). The study of the data used structural equation models by means of a multigroup analysis. The results suggest that heritage building and employee displayed emotions influence tourist emotions, tourist emotions influence satisfaction, and satisfaction influences behavioral intentions. Furthermore, a direct effect of heritage building on behavioral intentions has been identified. In addition, it has been proved that knowledge of UNESCO WHS moderates the linkages between constructs in most of the relationships in the sample analyzed.
KW - World Heritage Site
KW - employee displayed emotions
KW - heritage building
KW - tourist emotions
UR - http://www.scopus.com/inward/record.url?scp=84876067341&partnerID=8YFLogxK
UR - https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=pure_univeritat_ramon_llull&SrcAuth=WosAPI&KeyUT=WOS:000319411700007&DestLinkType=FullRecord&DestApp=WOS_CPL
U2 - 10.1177/0047287512465959
DO - 10.1177/0047287512465959
M3 - Article
AN - SCOPUS:84876067341
SN - 0047-2875
VL - 52
SP - 364
EP - 376
JO - Journal of Travel Research
JF - Journal of Travel Research
IS - 3
ER -