TY - GEN
T1 - The Role of Perceived Risk in Online Information Search and Pre-purchase Alternative Evaluation of Products with Significant Experiential Attributes
AU - Balladares, Gabriela
AU - Miralles, Francesc
AU - Kennett, Chris
N1 - Publisher Copyright:
© 2017, Springer International Publishing Switzerland.
PY - 2017
Y1 - 2017
N2 - While it has been pointed out that search and prepurchase alternative evaluation phases have changed due to consumers’ use of online media, the factors that determine these changes have not been explained. In addition, although it is accepted that perceived risk leads to further information search; this relationship is not clear in online environments. This research explores the manner in which perceived risk affects information search and alternative evaluation of products with significant experiential attributes when online media is used as a source of information. The findings highlight new insights on the effect of perceived risk in information search and alternative evaluation in online environments.
AB - While it has been pointed out that search and prepurchase alternative evaluation phases have changed due to consumers’ use of online media, the factors that determine these changes have not been explained. In addition, although it is accepted that perceived risk leads to further information search; this relationship is not clear in online environments. This research explores the manner in which perceived risk affects information search and alternative evaluation of products with significant experiential attributes when online media is used as a source of information. The findings highlight new insights on the effect of perceived risk in information search and alternative evaluation in online environments.
KW - Buying decision-making process
KW - Online search behavior
KW - Perceived risk
UR - http://www.scopus.com/inward/record.url?scp=85057789543&partnerID=8YFLogxK
U2 - 10.1007/978-3-319-33865-1_36
DO - 10.1007/978-3-319-33865-1_36
M3 - Conference contribution
AN - SCOPUS:85057789543
SN - 9783319338637
T3 - Springer Proceedings in Business and Economics
SP - 283
EP - 289
BT - Strategic Innovative Marketing - 4th IC-SIM 2015
A2 - Kavoura, Androniki
A2 - Sakas, Damianos P.
A2 - Tomaras, Petros
PB - Springer Science and Business Media B.V.
T2 - 4th International Conference on Strategic Innovative Marketing, IC-SIM 2015
Y2 - 24 September 2015 through 27 September 2015
ER -