The polarity of online reviews: Prevalence, drivers and implications

Producción científica: Artículo en revista indizada › Artículo › revisión exhaustiva

130 Citas (Scopus)

Idioma original	Inglés
Número de artículo	57.5
Páginas (desde-hasta)	853-877
Publicación	Journal of Marketing Research
Volumen	57
N.º	5
DOI	https://doi.org/10.1177/0022243720941832
Estado	Publicada - 2020

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@article{9d4babbb263443d4a72e46b90494cd52,

title = "The polarity of online reviews: Prevalence, drivers and implications",

author = "V.B. Schoenmueller and Oded Netzer and Florian Stahl",

year = "2020",

doi = "10.1177/0022243720941832",

language = "English",

volume = "57",

pages = "853--877",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "SAGE Publications",

number = "5",

}

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AU - Schoenmueller, V.B.

AU - Netzer, Oded

AU - Stahl, Florian

PY - 2020

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U2 - 10.1177/0022243720941832

DO - 10.1177/0022243720941832

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JO - Journal of Marketing Research

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