The polarity of online reviews: Prevalence, drivers and implications

V.B. Schoenmueller, Oded Netzer, Florian Stahl

Producción científica: Artículo en revista indizada › Artículo › revisión exhaustiva

90 Citas (Scopus)

Idioma original	Inglés
Número de artículo	57.5
Páginas (desde-hasta)	853-877
Publicación	Journal of Marketing Research
Volumen	57
N.º	5
DOI	https://doi.org/10.1177/0022243720941832
Estado	Publicada - 2020

Acceder al documento

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