The multi-sensory and multi-experiential brand challenge

Francisco Guzman, O. Iglesias

Producción científica: Artículo en revista indizada › Artículo › revisión exhaustiva

4 Citas (Scopus)

Idioma original	Inglés
Publicación	Journal of Product & Brand Management
Volumen	21
N.º	6
DOI	https://doi.org/10.1108/jpbm.2012.09621faa.002
Estado	Publicada - 14 sept 2012

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