Resumen
Technological platform competition unfolds beyond the boundaries of a single market. Firstly, platforms make business model choices about the core functionality with the main goal of stimulating reinforcing network effects between user groups; secondly, they expand into neighboring markets in search of cross-platform complementarities. This expansion blurs market boundaries and creates a 'supra-platform market'.
Idioma original | Inglés |
---|---|
Páginas | 1362-1367 |
Número de páginas | 6 |
DOI | |
Estado | Publicada - 2013 |
Publicado de forma externa | Sí |
Evento | 73rd Annual Meeting of the Academy of Management, AOM 2013 - Orlando, Estados Unidos Duración: 10 ago 2013 → 12 ago 2013 |
Conferencia
Conferencia | 73rd Annual Meeting of the Academy of Management, AOM 2013 |
---|---|
País/Territorio | Estados Unidos |
Ciudad | Orlando |
Período | 10/08/13 → 12/08/13 |