The entrepreneur as persuader. Rethoric and narratives in entrepreneurship: Three case studies:

Francesc Xavier Barrull Melcior; E. Bieto Caubet; E. Bonet Guinó

The entrepreneur as persuader. Rethoric and narratives in entrepreneurship: Three case studies

Francesc Xavier Barrull Melcior, E. Bieto Caubet, E. Bonet Guinó

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Resumen

This study analyzes three case studies of entrepreneurs. The research focuses on entrepreneurial activity, as the entrepreneurs. The research focuses on entrepreneurial activity, as the entrepreneurs' lack of previous experience may help to detect a greater spectrum of topics and a deeper understanding of how economic agents deal with sense making and persuasion. The cases focus on three main topics: the entrepreneur's experiences, the use of narratives and the use of rethorical argument.

Idioma original	Inglés
Título de la publicación alojada	Second conference on rhetoric and narratives in management research: Proceedings
Páginas	165-178
Estado	Publicada - 1 feb 2011

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abstract = "This study analyzes three case studies of entrepreneurs. The research focuses on entrepreneurial activity, as the entrepreneurs. The research focuses on entrepreneurial activity, as the entrepreneurs' lack of previous experience may help to detect a greater spectrum of topics and a deeper understanding of how economic agents deal with sense making and persuasion. The cases focus on three main topics: the entrepreneur's experiences, the use of narratives and the use of rethorical argument.",

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The entrepreneur as persuader. Rethoric and narratives in entrepreneurship: Three case studies

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