The entrepreneur as persuader. Rethoric and narratives in entrepreneurship: Three case studies: Second conference on rhetoric and narratives in management research: Proceedings

Francesc Xavier Barrull Melcior, Eugenia Bieto Caubet, Eduardo Bonet Guinó

Producción científica: Capítulo del libroCapítulo

Resumen

This study analyzes three case studies of entrepreneurs. The research focuses on entrepreneurial activity, as the entrepreneurs. The research focuses on entrepreneurial activity, as the entrepreneurs' lack of previous experience may help to detect a greater spectrum of topics and a deeper understanding of how economic agents deal with sense making and persuasion. The cases focus on three main topics: the entrepreneur's experiences, the use of narratives and the use of rethorical argument.
Idioma originalInglés
Título de la publicación alojadaSecond conference on rhetoric and narratives in management research: Proceedings
Páginas165-178
EstadoPublicada - 1 feb 2011

Huella

Profundice en los temas de investigación de 'The entrepreneur as persuader. Rethoric and narratives in entrepreneurship: Three case studies: Second conference on rhetoric and narratives in management research: Proceedings'. En conjunto forman una huella única.

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