@inproceedings{5e420a1ebf7c4a969ba7e0f648ced3ec,
title = "The effect of banner advertisements on judgment and choice",
keywords = "Consideration sets",
author = "A Mitchell and A Valenzuela",
year = "2002",
language = "English",
isbn = "0-915552-48-5",
volume = "29",
series = "Advances In Consumer Research",
publisher = "Assoc Consumer Research",
pages = "257--258",
editor = "SM Broniarczyk and K Nakamoto",
booktitle = "Advances In Consumer Research, Volume Xxix",
note = "32nd Annual Conference of the Association-for-Consumer-Research (ACR) ; Conference date: 11-10-2001 Through 14-10-2001",
}