Strategic issues in international retailing

John A. Dawson; Roy Larke; Masao Mukoyama

Strategic issues in international retailing

John A. Dawson
, Roy Larke
, Masao Mukoyama

Producción científica: Libro

Resumen

Existing concepts and theories of international business fit uneasily wit international retailin. New ideas and approaches are needed to understand the activity of international retailers. Strategic Issues in International Retailing illustrates and evaluates the strategies of international retailers, exploring concepts and developing theories that enable an understanding of retailing at an internatioal level. A series of case studies are explored of Inditex-Zara, Carrefour, The Boots Group, Royal Ahold and Tesco.

Idioma original	Inglés
Número de páginas	218
Estado	Publicada - 1 jun 2006
Publicado de forma externa	Sí

Cómo citar

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abstract = "Existing concepts and theories of international business fit uneasily wit international retailing. New ideas and approaches are needed to understand the activity of international retailers. Strategic Issues in International Retailing illustrates and evaluates the strategies of international retailers, exploring concepts and developing theories that enable an understanding of retailing at an international level. A series of case studies are explored of Inditex-Zara, Carrefour, The Boots Group, Royal Ahold and Tesco.",

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AB - Existing concepts and theories of international business fit uneasily wit international retailing. New ideas and approaches are needed to understand the activity of international retailers. Strategic Issues in International Retailing illustrates and evaluates the strategies of international retailers, exploring concepts and developing theories that enable an understanding of retailing at an international level. A series of case studies are explored of Inditex-Zara, Carrefour, The Boots Group, Royal Ahold and Tesco.

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Strategic issues in international retailing

Resumen

Huella

Cómo citar