Strategic Change Management in the Public Sector: An EFMD European Case Book

The case “Managing Barcelona’s Olympic heritage: contracting out sports facility management in Barcelona” by Alfred Vernis, Lidia Garcia, Francesco Rubio and Koldo Echebarria also concerns the relationship between Barcelona municipality and the agencies contracted to manage the sport facilities. This chapter answers how the heritage of the Barcelona Olympic Games should be exploited in order to satisfy public needs. The Sports Area plays a double role: it manages facilities and also coordinates municipal sports policy. Francesc Rubio explains that facilities managed by Area headquarters have tremendous potential in terms of both sports and revenue, and this caused the sports area’s general strategy to take a back seat to the needs for managing “its” facilities.