TY - BOOK
T1 - Sorting out the chaos for public relations leaders
AU - Compte-Pujol, Marc
AU - Cuenca-Fontbona, Joan
AU - Pineda-Martínez, Paula
N1 - Publisher Copyright:
© 2024 Peter Lang Group AG, Lausanne. All rights reserved.
PY - 2024/9/12
Y1 - 2024/9/12
N2 - Disruptive change has become the new normal for organizations and society. War conflicts, climate change and drought, poverty and inequality or the silent increase in violence, abuse and exploitation are some of the most relevant events of today with economic, political, technological, and social consequences that are still unpredictable for organizations and their audiences. Public relations can help organizations solve the challenges in this context because the strategic communication that defines it is one of the essential elements that promote organizational agility: they reduce ambiguity and uncertainty because it is based on research, they inform the public on organizational changes to project positive images and achieve support and alliances and seek constant interaction with stakeholders through two-way communication.
AB - Disruptive change has become the new normal for organizations and society. War conflicts, climate change and drought, poverty and inequality or the silent increase in violence, abuse and exploitation are some of the most relevant events of today with economic, political, technological, and social consequences that are still unpredictable for organizations and their audiences. Public relations can help organizations solve the challenges in this context because the strategic communication that defines it is one of the essential elements that promote organizational agility: they reduce ambiguity and uncertainty because it is based on research, they inform the public on organizational changes to project positive images and achieve support and alliances and seek constant interaction with stakeholders through two-way communication.
KW - Communication directors
KW - Communication management
KW - Corporate communication
KW - Digitalization
KW - Diversity
KW - Employee engagement
KW - Institutional communication
UR - http://www.scopus.com/inward/record.url?scp=85212805081&partnerID=8YFLogxK
U2 - 10.3726/b22162
DO - 10.3726/b22162
M3 - Book
AN - SCOPUS:85212805081
SN - 9783631907764
BT - Sorting out the chaos for public relations leaders
PB - Peter Lang AG
ER -