Sorting out the chaos for public relations leaders

Marc Compte-Pujol*, Joan Cuenca-Fontbona, Paula Pineda-Martínez

*Autor correspondiente de este trabajo

Producción científica: Librorevisión exhaustiva

Resumen

Disruptive change has become the new normal for organizations and society. War conflicts, climate change and drought, poverty and inequality or the silent increase in violence, abuse and exploitation are some of the most relevant events of today with economic, political, technological, and social consequences that are still unpredictable for organizations and their audiences. Public relations can help organizations solve the challenges in this context because the strategic communication that defines it is one of the essential elements that promote organizational agility: they reduce ambiguity and uncertainty because it is based on research, they inform the public on organizational changes to project positive images and achieve support and alliances and seek constant interaction with stakeholders through two-way communication.

Idioma originalInglés
EditorialPeter Lang AG
Número de páginas173
ISBN (versión digital)9783631924044
ISBN (versión impresa)9783631907764
DOI
EstadoPublicada - 12 sept 2024

Huella

Profundice en los temas de investigación de 'Sorting out the chaos for public relations leaders'. En conjunto forman una huella única.

Citar esto