Social media use of fast food companies

Joan Francesc Fondevila Gascon, Josep Rom Rodriguez, Pedro Mir Bernal, Monica Munoz Gonzalez

Producción científica: Capítulo del libroContribución a congreso/conferenciarevisión exhaustiva

6 Citas (Scopus)

Resumen

The following article outlines the online activity and social presence of chosen world leading fast food restaurants: McDonald's, KFC, Burger King and Pizza Hut. The analysis was done to examine how these companies use social media as a mean of engaging with their customers and how successful they are in doing so. The results show social media create meaningful insights and benchmarks for businesses and allow promoting a variety of activities.

Idioma originalInglés
Título de la publicación alojadaAtas da 12a Conferencia Iberica de Sistemas e Tecnologias de Informacao, CISTI 2017 / Proceedings of the 12th Iberian Conference on Information Systems and Technologies, CISTI 2017
EditoresLuis Paulo Reis, Alvaro Rocha, Braulio Alturas, Carlos Costa, Manuel Perez Cota
EditorialIEEE Computer Society
ISBN (versión digital)9789899843479
DOI
EstadoPublicada - 11 jul 2017
Evento12th Iberian Conference on Information Systems and Technologies, CISTI 2017 - Lisbon, Portugal
Duración: 21 jun 201724 jun 2017

Serie de la publicación

NombreIberian Conference on Information Systems and Technologies, CISTI
ISSN (versión impresa)2166-0727
ISSN (versión digital)2166-0735

Conferencia

Conferencia12th Iberian Conference on Information Systems and Technologies, CISTI 2017
País/TerritorioPortugal
CiudadLisbon
Período21/06/1724/06/17

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