@inproceedings{25bd80ef63de46c3bc066c7d775e205f,
title = "Social media use of fast food companies",
abstract = "The following article outlines the online activity and social presence of chosen world leading fast food restaurants: McDonald's, KFC, Burger King and Pizza Hut. The analysis was done to examine how these companies use social media as a mean of engaging with their customers and how successful they are in doing so. The results show social media create meaningful insights and benchmarks for businesses and allow promoting a variety of activities.",
keywords = "Business, Communication, Fast food, Internet, Social media",
author = "Gascon, {Joan Francesc Fondevila} and Rodriguez, {Josep Rom} and Bernal, {Pedro Mir} and Gonzalez, {Monica Munoz}",
note = "Publisher Copyright: {\textcopyright} 2017 AISTI.; 12th Iberian Conference on Information Systems and Technologies, CISTI 2017 ; Conference date: 21-06-2017 Through 24-06-2017",
year = "2017",
month = jul,
day = "11",
doi = "10.23919/CISTI.2017.7976027",
language = "English",
series = "Iberian Conference on Information Systems and Technologies, CISTI",
publisher = "IEEE Computer Society",
editor = "Reis, {Luis Paulo} and Alvaro Rocha and Braulio Alturas and Carlos Costa and Cota, {Manuel Perez}",
booktitle = "Atas da 12a Conferencia Iberica de Sistemas e Tecnologias de Informacao, CISTI 2017 / Proceedings of the 12th Iberian Conference on Information Systems and Technologies, CISTI 2017",
}