TY - JOUR
T1 - Semantic fields to improve business
T2 - The hotels case
AU - Fondevila-Gascón, Joan Francesc
AU - Mir-Bernal, Pedro
AU - Puiggròs-Román, Elena
AU - Muñoz-González, Mònica
AU - Berbel-Giménez, Gaspar
AU - Gutiérrez-Aragón, Óscar
AU - Feliu-Roé, Lluís
AU - Santana-López, Eva
AU - Rom-Rodríguez, Josep
AU - Sorribas-Morales, Carolina
AU - Crespo, Javier L.
AU - Marqués, Joaquín
PY - 2016/7/1
Y1 - 2016/7/1
N2 - The decision-making from a tourist depends on the social media experience. For tourists, the importance of qualitative sources (for example, comments in forums of websites, blogs and social networks: Internet technologies) is increasing for tourist enterprises. A representative percentage of tourists choose destinations thanks to the opinions of other users. In this article, we use the methodology of sentiment analysis and opinion mining to capture keywords and linking messages with a singular semantic field to find the principal concepts of online comments collected in Booking and TripAdvisor opinion platforms for tourists staying in hotels. We conclude that hotels find in the semantic fields a tool for observing internal strengths and weaknesses and external opportunities and threats.
AB - The decision-making from a tourist depends on the social media experience. For tourists, the importance of qualitative sources (for example, comments in forums of websites, blogs and social networks: Internet technologies) is increasing for tourist enterprises. A representative percentage of tourists choose destinations thanks to the opinions of other users. In this article, we use the methodology of sentiment analysis and opinion mining to capture keywords and linking messages with a singular semantic field to find the principal concepts of online comments collected in Booking and TripAdvisor opinion platforms for tourists staying in hotels. We conclude that hotels find in the semantic fields a tool for observing internal strengths and weaknesses and external opportunities and threats.
KW - Interactivity
KW - Opinion Mining
KW - Social Network
KW - Technology
UR - http://www.scopus.com/inward/record.url?scp=85006006300&partnerID=8YFLogxK
U2 - 10.21664/2238-8869.2016v5i2.p47-60
DO - 10.21664/2238-8869.2016v5i2.p47-60
M3 - Article
AN - SCOPUS:85006006300
SN - 2238-8869
VL - 5
SP - 47
EP - 60
JO - Fronteiras
JF - Fronteiras
IS - 2
ER -