Seeing light in the dark: Investigating the dark side of social media and user response strategies

Sean Sands, Colin Campbell, Carla Ferraro, Alexis Mavrommatis

Producción científica: Artículo en revista indizadaArtículorevisión exhaustiva

22 Citas (Scopus)

Resumen

Social media affords brands and users a variety of benefits. However, a recent stream of research identifies a multidimensional dark side to social media. We contribute to this growing body of research in four key ways. First, we empirically investigate user perceptions of the dark side of social media in terms of the risks proposed by Baccarella et al. (2018), confirming the existence of six of the seven risks. Second, we identify and empirically investigate the strategies with which users seek to reduce the social media risks. Third, we develop scales to assess both the social media risks and user reduction strategies. Finally, we conduct segmentation analysis to empirically investigate how users differ in terms of their perceived social media risks and risk reduction strategies. Taken together, our findings provide a validated framework of, and scales to measure, user perceptions of, and responses to, the dark side of social media.

Idioma originalInglés
Páginas (desde-hasta)45-53
Número de páginas9
PublicaciónEuropean Management Journal
Volumen38
N.º1
DOI
EstadoPublicada - feb 2020
Publicado de forma externa

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