SEAT Design

I. Moll de Alba Mendoza; J. Montaña Matosas

SEAT Design

Esade

Producción científica: Estudio de caso

Resumen

SEAT es una empresa española de automóviles, perteneciente al grupo Volkswagen, fundada en los años 50 del pasado siglo. En el momento de redactar el caso había tomado posesión un nuevo presidente que procedía del área de marketing. El caso plantea a través de una entrevista con el design manager y con el responsable del proceso de diseño la situación del departamento de diseño, su historia, el proceso de diseño seguido y los conflictos con los otros departamentos.

Idioma original	Inglés
Estado	Publicada - 1 mar 2010

Cómo citar

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