Retail innovation learnings from Aqui é case

Lluís Martínez Ribes

Retail innovation learnings from Aqui é case

Lluís Martínez Ribes

Producción científica: Contribución a una conferencia › Contribución

Resumen

El paper presenta aprendizajes importantes sobre la forma de innovar en retail, en base al caso Aqui é, un supermercado gallego basado en la filosofía de lo contemporáneo. Esta tienda quedó entre las seis más innovadoras del mundo en los premios mundiales de innovación en retail en 2009. La tienda fue ideada por el autor y su equipo, con la ayuda de Paulina Salazar.

Idioma original	Inglés
Estado	Publicada - 29 jun 2011
Evento	16th International EAERCD Conference on Retail Innovation 2011 - Duración: 29 jun 2011 → 1 jul 2011

Conferencia

Conferencia	16th International EAERCD Conference on Retail Innovation 2011
Período	29/06/11 → 1/07/11

Cómo citar

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title = "Retail innovation learnings from Aqui {\'e} case",

abstract = "This paper shows the retail innovation learnings fom a supermarket based on philosophy, Aqui {\'e}, located in Galicia (Spain). This company was shortlisted at the Word Retail Innovation Award 2009. It was devised by the author and his team, with the help of Paulina Salazar.",

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note = "16th International EAERCD Conference on Retail Innovation 2011 ; Conference date: 29-06-2011 Through 01-07-2011",

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T1 - Retail innovation learnings from Aqui é case

AU - Martínez Ribes, Lluís

PY - 2011/6/29

Y1 - 2011/6/29

N2 - This paper shows the retail innovation learnings fom a supermarket based on philosophy, Aqui é, located in Galicia (Spain). This company was shortlisted at the Word Retail Innovation Award 2009. It was devised by the author and his team, with the help of Paulina Salazar.

AB - This paper shows the retail innovation learnings fom a supermarket based on philosophy, Aqui é, located in Galicia (Spain). This company was shortlisted at the Word Retail Innovation Award 2009. It was devised by the author and his team, with the help of Paulina Salazar.

M3 - Contribution

T2 - 16th International EAERCD Conference on Retail Innovation 2011

Y2 - 29 June 2011 through 1 July 2011

ER -

Retail innovation learnings from Aqui é case

Resumen

Conferencia

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Cómo citar