Retail innovation learnings from a segmented shop formula: Sunka

Lluís Martínez Ribes; Xavier Roure Greoles

Retail innovation learnings from a segmented shop formula: Sunka

Lluís Martínez Ribes
, Xavier Roure Greoles

Producción científica: Capítulo del libro › Capítulo

Resumen

This chapter shows the retail innovation method used by the author to devise Sunka, a new generation supermarket that targets families with children in which both parents work, offering solutions for their daily needs. This innovative shop formula, located in Lleida (Catalonia, Spain), which belongs to SUPSA company, is not only very profitable, but also quite famous in the retail sector worldwide, having received awards and media attention.

Idioma original	Inglés
Título de la publicación alojada	Market research best practice: 30 visions for the future: a compilation of discussion papers, case studies and methodologies from ESOMAR
Páginas	511-525
Estado	Publicada - 1 feb 2007

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Retail innovation learnings from a segmented shop formula: Sunka

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