Reproducing knowledge: Inaccurate replication and failure in franchise organizations

Robert J. Jensen; D. Ringov; Gabriel Szulanski; Sidney G. Winter

Reproducing knowledge: Inaccurate replication and failure in franchise organizations

Robert J. Jensen, D. Ringov, Gabriel Szulanski, Sidney G. Winter

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Producción científica: Artículo en revista no indizada › Artículo

Resumen

The article discusses business model replication, citing examples such as Starbucks, Wal-Mart and McDonalds, and noting that such organizational structures may succeed without adapting to local conditions. A study focusing on the degree to which accuracy of replication affects franchise survival is discussed, using measures such as deviation from the franchisor's recommended mix of products and the percentage of revenue derived from non-standard products. The results of the study support the hypothesis that franchises are most successful when they do not adapt to local conditions.

Idioma original	Inglés
Páginas	1-6
Publicación especializada	Academy of Management Annual Meeting Proceedings
Estado	Publicada - 1 ene 2007

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title = "Reproducing knowledge: Inaccurate replication and failure in franchise organizations",

abstract = "The article discusses business model replication, citing examples such as Starbucks, Wal-Mart and McDonalds, and noting that such organizational structures may succeed without adapting to local conditions. A study focusing on the degree to which accuracy of replication affects franchise survival is discussed, using measures such as deviation from the franchisor's recommended mix of products and the percentage of revenue derived from non-standard products. The results of the study support the hypothesis that franchises are most successful when they do not adapt to local conditions.",

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AB - The article discusses business model replication, citing examples such as Starbucks, Wal-Mart and McDonalds, and noting that such organizational structures may succeed without adapting to local conditions. A study focusing on the degree to which accuracy of replication affects franchise survival is discussed, using measures such as deviation from the franchisor's recommended mix of products and the percentage of revenue derived from non-standard products. The results of the study support the hypothesis that franchises are most successful when they do not adapt to local conditions.

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Reproducing knowledge: Inaccurate replication and failure in franchise organizations

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