Renegotiating public value with co-production

In the context of public sector organizations, the governance model for co-production could help to deliver better public services that fulfill the expectations of citizens, via crowdsourcing. This chapter considers how and why co-production is a valuable solution for producing public services, but also highlights the challenges that public sector organizations face when co-production is adopted without being customized for public sector service delivery. In the context of the public sector, co-production needs to be focused on public value creation and not on public service production processes. This subtle shift in focus allows us to discuss how and why adopting co-production models that are successful in the private sector cannot be applied directly to public sector organizations; instead they need to be tailored in the light of a better understanding of the requirements of public value creation.